While you’re all kinds of busy trying to break down the inner workings of a zone-read-option to assert your manly knowledge of football to your daughter, there’s certainly more than just football that you can use as a tool to develop a real daddy-daughter bond. And now some really smart peeps are confirming just that, with the help of … football players.

As part of its “Strong Is Beautiful” campaign, Pantene drafted three pro football players to showcase how a well-involved father will help their daughter build long-lasting confidence by developing the Dad-do. Watch Steelers RB DeAngelo Williams, Saints TE Benjamin Watson, and Cowboys TE Jason Witten all try (and kinda succeed) to style their own daughter’s hair in a way that isn’t terribly embarrassing. A few flags on the play, but overall, they all score generally positive reviews from the boss.

Piggybacking off of the adorbs vids is some actual sciency and nerdy stuff, too. A 15-year study out of Wake Forest confirmed what we’ve all known, but were too afraid to admit and actually put into practice: When a father is more involved in his daughter’s life, the daughter actually ends up more successful and confident. 

The lead of the study, Dr. Linda Nielsen, followed the journey of 423 college-bound women from 1990 until 2004 and studied the relationships between mother-daughter and father-daughter. The study, College Daughters’ Relationships with Their Fathers: A 15-Year Study, reveals:

[pullquote] “Well-fathered daughters are usually more self-confident, more self-reliant, and more successful in school and in their careers than poorly fathered daughters … Fathers generally have as much or more impact than mothers on many aspects of their daughters’ lives. For example, the father has the greater impact on the daughters’ ability to trust, enjoy, and relate well to the males in her life. And well-fathered daughters are usually more self confident, more self- reliant, and more successful in school and in their careers than poorly fathered daughters.” [/pullquote]

In other words: Get to work, fellas. Establishing the ground game for the long-term will help our daughters develop into potential Hall of Famers in the future. So whether it starts with the Dad-Do or another form of bonding, make sure you’re doing more each and every day to further cement that bond.

Shoutout to P&G brand Pantene for stepping up and scoring with this campaign. To view more of the cute videos for the Dad-do, head over to  the Pantene YouTube page.